In part one of “The History of EDM”, the beginning’s of EDM was explored as well as how EDM became popular. In part two, the continued appeal of EDM will be further explored as well as the shift in American music.
In the mid-1990s, EDM was marketed as electronica. Dance music acts from the UK, such as The Chemical Brothers and Fatboy Slim, were associated with an “American electronica revolution” a bit prematurely. Even with big names being associated with EDM, the genre found itself lowered to the outsides of the American music industry.
Over the course of the next 15 years, EDM began to reach the heights that those producing it wanted it to reach. Spin magazine reported in 2011 that EDM had finally reached critical mass with a “new rave generation” of mainstream consumers having emerged. At that point in time, the American music market was now wide open for EDM to take its place. Today, mainstream top 40 artists and producers are implementing elements of EDM styles in their own music to allow EDM to become a driving force behind pop music and the sales that result from it.
Later the following year, in 2012, a radio station that served the Boston metro area switched from featuring an “Adult Hits” format to a dance format and laid claim to being the “first real EDM station in the country.” They then brought on EDM icon Pete Tong to produce their programming and content.
After the initial slow start in the American music industry, EDM has quickly made its place as one of the most popular genres in American music today. There has been an influx of support for the genre reaching to most popular Top 40 artists in the industry. As such, there have been many festivals that have made their way from being solely European in nature to becoming staples of the music festival season in the United States.
EDM will continue to thrive as a genre within the American music industry as many more artists from all different genres are beginning to utilize the EDM styles in their own music. This will help push EDM into the realm of being as prevalent as pop music or country music and plant itself at the top of the music charts.